The Power of a Good Story
“Storytelling is the most powerful way to put ideas into the world today” says Robert McKee, author of Storynomics: Story-Driven Marketing in the Post-Advertising World.
Sharpen Your Brand Identity
Companies with successful brands stand out from their competitors. In the same way that you have a distinct identity, composed of your personal beliefs, interests, and experiences – your company has a brand that makes it unique.
Use Personas to Know Your Market
Some twenty years after Alan Cooper laid the foundations, using ‘buyer personas’ and ‘marketing personas’ to gain clear and shared definition of one’s target customer is considered an imperative by many.